Can Fashion be Feminist? Can Social Media?

With the internet and social media being as an economy of women, the influences that women can use on the platform has been stronger than ever. As misogyny is still prevalent in today’s society, females have found a place on the internet, especially social media to restore power and advocate for women. As discussed in class, females are keen producers and subjects of online platforms, therefore the spotlight is quite large when issues like structural inequality are addressed online.

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A particular example of fashion being seem as feminist would be the “pink pussy hats” worn during many of the women marches and even on an every day basis. As seen above, the hat is a part of the Pussyhat Project. As stated on their website,

The Pussyhat Project™ is a social movement focused on raising awareness about women’s issues and advancing human rights by promoting dialogue and innovation through the arts, education and intellectual discourse.

The Pussyhat™ is a symbol of support and solidarity for women’s rights and political resistance. Make a hat! Give a hat! Wear your hat! Share a hat!

This fashion statement stands for so much more than a pink hat. It symbolizes a fight for solidarity and stands as a way to speak out about feminism. As fashion is an outlet for self expression, those who support feminism use fashion to express their beliefs. Moreover, with the power females hold on the internet, the opportunity is there to produce content to further share the movement. Below are just a few photos in the millions that are posted online to make aware the meaning and purpose of their fashion statement.

Just wearing a pink hat on the day to day or together at a march is such a powerful message and stands against those who fight for feminism. With the fashion and social media so prevalent to and with women, we have found a way to use it and express real inequalities in today’s society.


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